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What we build

Three ways to work together.

Start with the free audit. If it's useful, we build a site around one action: booking. The Patient Acquisition Pack is optional.

  • Free Patient Experience Audit

    FreeAudit + concept in 48 hours · No pitch

    See your practice the way a new patient does, and what your homepage could look like built around booking.

    • Four lenses: first impression, visual clarity, booking path, patient fit
    • The same check on three practices patients compare you with
    • Three specific fixes, in order of impact
    • A redesign concept of your homepage with those fixes applied
    • Optional 20-minute walkthrough. Not a sales call.
  • Patient-Ready Website

    $3K-$8K3-4 weeks

    A site built around one action: booking. Doctors, treatments, first-visit info and reviews where patients look for them.

    One more new patient a month covers this several times over in a year.

    • Positioning session with the doctor (60 minutes)
    • Copy direction for every page, written by us, reviewed by you
    • 5-8 pages: Home, Treatments, Doctors, New Patients, Reviews, Contact & Booking
    • Online booking connected to the tool you already use
    • Mobile Book/Call bar on every page
    • A CMS your team can update, and training on how
    • Built to WCAG 2.1 AA
  • Patient Acquisition Pack

    $2K-$4KOptional

    Everything around the website: your Google profile, review requests, treatment pages and the welcome email new patients get after they book.

    • Google Business Profile clean-up
    • Review-request flow for real patients (never written or bought reviews)
    • Treatment landing pages
    • New-patient welcome email and PDF
    • Appointment reminder templates

Website pricing depends on the number of pages and how booking connects. We agree a fixed price after the call, before any work starts.

Booking, built in

Booked at 9:15 pm, while the office was closed.

Every page is built around getting an appointment on the schedule, ideally without a phone call.

  • Your booking tool, not a new one

    We connect the online booking tool you already use, so appointments land on the schedule your front desk works from.

  • A Book/Call bar on every page

    On phones, booking and calling stay one tap away while patients read about you.

  • No request forms pretending to be booking

    Where your tool allows it, a patient picks a real time and leaves with a confirmed appointment.

Done right

The regulated parts, handled the careful way.

Practices are right to be wary of agencies. Here is what we promise on every build. Your compliance lead or counsel should still review your final setup.

  • WCAG 2.1 AA

    Every build targets WCAG 2.1 AA: keyboard access, contrast, labelled forms, captions where needed.

  • No ad pixels on booking pages

    No advertising pixels on booking or patient pages, ever. We treat anything a patient types on a practice site as sensitive.

  • No health information in our forms

    Forms never ask for symptoms, history or insurance IDs. Booking runs through your own tool.

  • Real reviews only

    We show your real reviews and help you ask for more. We never write or buy them.

  • No clinical claims

    We present credentials and treatments exactly as you state them. No outcome promises.

  • Patient photos only with consent

    Before/after galleries only with the practice's documented patient consent.

Your free Patient Experience Audit

See what a new patient sees.

An audit that follows a new patient from the search result to your booking page and shows where they give up, plus a redesign concept of your homepage that shows the fix. Delivered within 48 hours. No pitch.

Free · Audit + homepage concept in 48 hours · No pitch